There have been several releases so far for the SEMA Show starting this week, but this particular tuning project caught my eye and is based on the Hyundai Equus. This DUB Edition Hyundai looks like a luxury car that could be worth hundreds of thousands, however under all the customizations it is still an affordable Hyundai Equus. It sports a stunning exterior, interior, and even audio modifications from the well-known and exclusive DUB Magazine. The president and co-founder, Myles Kovacs said, “We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them. With this car we tried to give tuners an idea of what modifications can be done within the luxury segment.”

Improvements to the Hyundai Equus include the all-new Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows, tail lights, and a sleek dual-tone gloss black and matte charcoal paint job. Another unique highlight are the large 24-inch TIS modular style 10 alloy rims wrapped in Pirelli P-Zero Nero tires. Inside the Hyundai you will find a Lexicon stock audio system with a trunk fitted with Infiniti Kappa components. These include the Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers. Additionally the clean leather and suede upholstery along with the DUB Design illuminated headliner and custom bucket seats will add even more value to the Hyundai Equus.