Over a year ago BMW announced the concept of the Vision EfficientDyanmics hybrid car, and have now confirmed the production and official name to be the BMW i8. Planned for a 2013 launch, the “i” comes from BMW’s Project i, while the 8 probably refers to the classic BMW sports car 850ci. The sales and marketing director at BMW, Ian Roberson said the new supercar will “redefine the looks of modern supercars”. It was also stated that the price for the BMW i8 will be around $200,000 USD, which is much less than the direct competitor Mercedes SLS E-Cell. Stay tuned for future announcements from BMW regarding their hybrid technology and supercar plans.